One way to keep current is to regularly investigate the Discover feed, represented by a magnifying glass in the app. “While other social platforms require adaptability in order to share the latest information from your company, TikTok also requires you to stay up to date on the latest memes and trends so you can incorporate them into your content,” McNitt notes. They’re not trying to appeal to everyone, but people who spend time in the gym get their inside jokes and rally around the motivational videos they Research trends This is a great forum to attract new followers, but creating relevant and compelling content is the first step.īrand example: Gymshark, a workout wear brand, uses their casual and relatable brand voice on TikTok to post content that empowers their core audience-fitness buffs. But for brands, getting there requires a deep understanding of what people are looking for from the app. “Understanding your target audience and using that information to create content that you think will work is still a good place to start.”īeing featured on the For You Page is a badge of honor among TikTokers. “A critical lesson I’ve learned from running TikTok campaigns is to try everything,” says McNitt. You might also consider scoping out your peers or competitors to get a look at what they are doing and what seems to be resonating with their audiences. Consider using analytics from your other social profiles (Facebook, Instagram, Twitter, etc.) to make sure you have a grasp on who makes up your audience and what they are looking for. If you’re new to the network though, you may not have enough data to really draw conclusions. Your TikTok analytics page can give you demographic details about your viewers. The following tips will help you get your campaign started on the right foot. The first step in any marketing campaign, regardless of channel, is to develop a strategy and plan based on research. Phase 1: Plan your TikTok marketing campaign With the right approach and some targeted guidance, you’ll sail through each of these phases effortlessly. Whether your TikTok campaign is organic or paid, there are three primary phases you’ll go through as you execute it-planning, building and launching. How to plan, build and launch memorable TikTok marketing campaigns
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